The real estate sector is developing more and more dynamically every year, it seems to many that work in this area promises a lot of money and a successful career. to a realtor? Such a profession is almost never taught in institutes, and specialists in their field have achieved heights based on their own experience, in fact, What nuances must be taken into account in order for your start in a new work area to become known to be successful?
where to begin?
Before choosing any direction of work, you need to clearly understand where the profession will lead you, what it is, what pros and cons it promises. So, you are a real estate agent. Where to start your work?
First of all, let's define what such a vacancy is and what kind of manipulations you have to deal with. In general terms, an agent can be called an intermediary who facilitates a transaction for the sale, exchange, lease of apartments, summer cottages, warehouses (that is, real estate). He selects suitable options, brings people together, prepares legal documents, provides advice, checks the compliance of transactions with legislation.
Professional education
Where can you get information on what a realtor's job entails? Where to start education in this area? It should be noted that there are no higher educational institutions that train such personnel. In its pure form, this profession is not represented in our country in any institute or university. At the same time, of course, higher education is what any real realtor should have. Where to begin? There are several options:
- Property management. This direction has a more technical bias and relates to renting or buying and selling very indirectly.
- Faculties of law. Deep knowledge in the field of civil law will help a real estate agent to carry out any, even the most controversial and complex transaction within the law.
Agent portrait: personal qualities
What should a novice realtor look like? How to start working on yourself to master such a profession? It should be noted that real estate professionals are people of a special warehouse, it is almost impossible to artificially cultivate the personal qualities necessary for this. So, a realtor must have:
- Cheerfulness and cheerfulness. Remember, you will have to work a lot, often travel, and may become routine.
- Physical strength and good health. Numerous shows and trips are impossible in conditions of frequent illnesses.
- Resistant to stress. By the way, any work with people implies the need for this quality.
- Communication skills. If you don't like and don't know how to communicate with people, this kind of work is definitely not for you.
What should you learn?
However, personal qualities alone are not enough. In what directions should a realtor develop? Where to start your professional career? The following tips will help you succeed:
- listen to the opinion of professionals, adopt their techniques;
- regularly study data from newspapers, magazines and books;
- use your free time rationally, engage in self-education;
- be punctual and don't forget about appointments;
- try to make as many useful acquaintances as possible, profitable connections will never be superfluous;
- protect your reputation; not a single client or agent will work with realtors who cheat;
- show restraint, sometimes excessive haste can lead to gross mistakes and disruption of the deal;
- tune in to the positive, it is not for nothing that they say that thoughts are material.
About other people's mistakes
Where to start as a budding real estate agent? In addition to general advice on what to know and do, it is also necessary to take into account the most common mistakes. Such information will help prevent them in the future.
- Do not impose your services on everyone who wants to listen to you, it is likely that there is no need for them, and the person just wants to talk, unnecessary conversations will only take away your working time.
- Do not take failure too sharply, remember that rejection or failure of a deal happens quite often, and in most cases it is not the specialist's fault. Take this as a valuable experience and do not despair, the negative attitude can be transmitted to future meetings.
- Lack of selling skills and lack of understanding of the need for these skills. Professional courses or communication with experts in their field will help any beginner fill this gap.
- Lack of desire for development. Remember that in order to achieve high results, each person must develop and try to overcome their own ceiling, do not consider yourself smarter than everyone.
- Obtaining exclusively theoretical knowledge. Please note that work in real estate implies, first of all, live communication with people, which is why it is not enough to have an extensive theoretical base to achieve the desired. It is extremely important to be able to use existing knowledge in practice and adjust it to a specific situation.
- Lack of understanding the importance of developments. An operating time, or script, is an exemplary conversation scenario, roughly speaking, a template. Having thought over a few typical templates, it will be easier for you to navigate, making only minor changes as you communicate with the client.
If you can anticipate all these mistakes, you will be a great specialist.
About financial understanding
Answering the question of where to start for a novice realtor, it is necessary to note the fact that a large number of young people consider this profession quite easy, bringing easy money. Note that this is absolutely not the case. Real estate brokerage is a hard and painstaking job that requires endurance and complete dedication. Your earnings will be piece-rate, it will completely depend on the deals you make, that is, on your efforts. With the inability to work and lack of knowledge, such work is the easiest way to bankruptcy.
Where to look for a job?
Where should a novice realtor apply? How to start looking for a job? The ideal first place of work is a large company with a solid staff, do not be afraid to get lost among other employees, your task is to get the necessary education and develop the first base of potential clients. Large firms often provide training that will be useful to you. In addition, large corporations also have professional legal teams ready to support each employee.
First direction
Where to start for a novice realtor? Probably, even a layman knows that there are two basic directions in real estate: buying and selling and renting. The latter direction is simpler and easier to learn. Having settled down to work on transactions for the delivery of real estate, beginners will be able to gain basic experience in a short time:
- A large number of transactions will allow you to communicate with different clients (practice of communicating by phone and in person, studying typical situations, gaining communication skills).
- Basics of drafting legal documents and contracts (ranging from the simplest to more complex).
- An opportunity to explore the nuances and pitfalls of working in real estate.
Direct start of activities
What does the direct work of a realtor look like? How to start developing a base? There are tons of options. IN large company ready contacts are given to an old-timer or a novice. But what about those who from the very beginning want to work only for themselves? In the absence of professional connections, you can go to the purchase databases or scoop up information from advertisements on the Internet, newspapers, magazines or even at bus stops.
In addition, it is a good idea to prepare your own business cards with contact information and distribute them to your friends.
Now you know where to start a novice realtor, be confident and reasonable. Remember that for best results, you need to combine theoretical knowledge with regular practice, be able to plan your time, see the end goal and not lose heart in case of failure.
Today more and more people tend to choose a job that would not only provide basic needs, but also allow them to develop, accumulate personal finances and manage time freely.
Realtors: unlimited opportunities for self-development
In Russia, our profession is still endowed with numerous mythical features. Someone thinks that real estate agents (realtors) are unpleasant individuals who only strive for easy money. Someone is sure that this is an extremely highly specialized thing and it is impossible to enter the industry without connections. Both are delusions.
First, a short list of facts for anyone planning a career in real estate.
- You won't become a realtor in a week: all express courses, as a rule, are not useful.
- You can't learn over the internet. You need to go to shows, communicate with buyers and sellers, with experienced colleagues.
- If you don’t make trades right away, it doesn’t mean failure. Sometimes it takes several months before the first sale, which is quite normal.
- There are enough offers on the Krasnodar market, as well as those who want to buy, so finding a client is a matter of personal efforts, and not a ready-made base.
How to become a realtor or what should a beginner learn?
Thus, one must understand that, probably, at the initial stage, beginners are hardly waiting for mountains of gold. However, so - in any area. To master this profession, you must go through several steps.
- Explore the city. You must have an idea of \u200b\u200ball areas and their infrastructure. In general, you should know the city like the back of your hand. Perfectly.
- Study the pricing environment. You must understand how prices are formed in this market, how they have changed over the course of recent years... Read analytics, compare changes in the cost of housing with other changes in the economy and the political sphere - learn to understand the processes in the industry.
- Examine legal aspects. The realtor must be able to conduct transactions competently and safely. Legislation in the field of real estate, procedural issues, donation agreements, the nuances of inheritance, etc. - all this needs to be understood.
- Examine the workflow. You must be able to correctly draw up all the paperwork related to the purchase and sale of housing, real estate transactions in general.
- You need to learn how to negotiate, make cold calls, work with customer objections - today there is a lot of literature on sales in the public domain, you can dive into the topic yourself.
- Study the developers. Even if it is not planned to work in the primary market, every realtor should know who, where and how is building.
- Study the financial instruments used in the real estate market. Loans, mortgages, installments, rent-to-own - you need to understand how such mechanisms work.
This is the minimum you need to become a realtor.
Learn more about training
How to become a real estate agent without experience, where to start? To go through all the above steps, first consult with experienced professionals: if there are no real estate agents among your acquaintances, it is easy to contact them on social networks. Look for trade associations in your city, for example. It is also not superfluous to get to know those who have suffered a failure: such stories are no less useful than stories of successes: it is possible that many mistakes can be avoided. Read specialized literature, watch training videos.
Make test calls to those who sell housing without intermediaries: try to offer them your services. Such people can be found on Avito and other similar sites. Don't be afraid to get rejected: practice communicating with customers. But ideally, we still advise you to get a job at the agency.
What to do if you can't become a realtor on your own?
Many realtors come to "AJAX-Realt" who have already tried their hand at "solo sailing": as practice shows, working in the company is much safer and more profitable. So, really, we do not recommend newcomers to enter the market on their own. And it is necessary to look for an employer very carefully: it is important that the company adheres to the principles of one hundred percent transparency, works according to the standards of the Russian Guild of Realtors, and clearly conducts document circulation.
To understand which agency is right to start, consider the following factors:
1. Where is the office?
The closer the offices are to the center, or the more there are in the city, the higher the flow of clients.
2. Company age
If the company is only a year old, it hardly has all the mechanisms of work debugged: look for those who have been in the real estate market for decades. This guarantees at least quality teaching.
3. Reputation
Study carefully different materials about the firm, customer reviews. If you start your career as a real estate agent, then where the consumer is valued.
If you understand that becoming a real estate agent without experience on your own is not realistic for you, come to "AJAX-Realt". Experienced mentors in our company are always engaged in training newcomers, plus we have a special Academy!
In this article, we will look at why it is worth choosing the profession of a realtor, and not go to work in the specialty received at the institute. In conclusion, let's think about what steps can be taken to achieve success working in the real estate industry.
Is it good to work as a realtor?
Which path to take when choosing a job is a very difficult decision. And, sometimes, the whole further life of a person can depend on him. Go to a money job - everything will turn out well. He will go to the penniless one - and he will not see expensive cars and luxurious rest.
To earn a lot, you need to get a job closer to the big money. Understandably, even the worst oil pump seller will always make more than the best pie seller. But for the sale of high-tech equipment, you need to be well versed in it and know a lot about the subject area.
You can spend a couple of years of your life and become a highly qualified specialist in the export of nanotechnology. Or you can start working as a realtor today.
A realtor is a very paid job that does not require special skills and education. Apartments are expensive and realtors get good commissions for their services. From 50 to 100 thousand rubles per transaction.
The most interesting thing is that the level of knowledge of most workers in this specialty is very low. Over the past year and a half, I talked to several dozen such specialists, and out of more than 20-30 people, only three turned out to be good specialists. The rest knew much less than me and could not even immediately determine at what cost my apartment should be put up for sale.
For example, when asked at what price my apartment could be sold, almost everyone found it difficult to give an immediate answer. Although what could be simpler, why did not these so-called specialists bother to at least look at the sites with ads before the meeting, for what price apartments in neighboring houses are being sold?
But such a careless attitude to work was not a hindrance to good earnings. Almost all the realtors I met came to the appointed place in pretty foreign cars. Judge for yourself, if such a specialist sells at least one apartment a month, then he has already earned his 50-100 thousand rubles.
Against the background of such specialists, in my opinion, it will be very easy for you to stand out if you begin to provide quality service. And you can start working with practically zero knowledge, no one will even notice it.
And within two or three months it is quite possible to become a very good specialist and "break" the market. Indeed, in the first six months that I have been engaged in real estate, I began to understand it much better than most realtors.
What does it take to become a realtor?
You will need a little courage and iron balls, even if you are a girl. The first step is always very difficult and scary to take. It is especially scary for the first time to help a client conclude an agreement for several million rubles. Therefore, call a lawyer you know for the first deal.
The job of a realtor is very simple. If you are selling your client's apartment, then you advertise on free classifieds sites like "Avito" and "From hand to hand". If you buy, then call on such ads yourself.
It is simple, of course, only at first glance. In the process, you will have to learn a lot of subtleties and come up with a few tricks that will allow you to work efficiently. But this information is already enough for you to get started.
How to start working as a realtor if it's very scary
You may have done your research and visited several agencies, but you are still scared and afraid of entering into multimillion-dollar contracts for the sale of apartments.
In this case, perhaps, you should first work as a realtor for renting out apartments and rooms. In this case, you will conclude contracts for small amounts, you will be able to get used to communicating with clients and get a little familiar with the real estate market.
After that, having gained experience, you can already move on to serious deals without unnecessary fears.
Rental agents work in much the same way as real estate agents who buy and sell real estate. But there are some differences.
First, the realtor gives several fake ads for renting apartments in different areas of the city. And when interested clients call him, he says that this apartment has already been rented out and offers to look at another one in the same area.
Apartments for rent are located on free classifieds sites. There are even specialized sites where ads are allowed only from owners. Ads from intermediaries on such sites are mercilessly cleaned up. You can also buy a database of ads from owners in specialized agencies, the average cost of such a database is 2,500 rubles.
For his services, such a realtor takes 50% of the monthly rent of the selected apartment.
How to increase your income by working as a realtor for renting apartments
When working as a realtor, it is very important to acquire regular clients. Who will turn to you for help in renting out their apartment again and again.
The easiest way to do this is to give clients more than they expect to receive by contacting a realtor. If you tell them how you can rent out their apartment for a higher price, and even help them in the implementation of this venture, then these clients will become yours forever.
If you help clients rent out their apartment for two or even three times more expensive, then you will receive twice as much commission from such an apartment.
You can find out how you can rent an apartment more expensively from my free book. Download a book .
The activity of a realtor attracts most people because it seems to them that everything here is simple and at the same time profitable. I found an apartment, brought the seller and the buyer together, and as a result, a big jackpot in my pocket. In reality, everything is different. Before you decide to become a realtor from scratch, ask yourself the question: "Do you really want to do this business?" The job of a realtor needs to be treated like a business in order to become truly successful.
Realtor is not an easy profession. AND a good realtor is a constant study, work 24 hours a day, and painstaking work of clients.
A good realtor is a long and painstaking job
Of the huge number of realtors, only a tenth of them are successful. And if you are sure that you will be among them, go for it. Otherwise, it is better to find another occupation for yourself.
Then a natural question arises: "How do the others work?" Let's try to figure it out. Most of those who want to get rich in this field believe that it is not necessary for a realtor to have an education, special skills are not required. Sold the apartment, got a commission and is free. Meeting with their first client, such realtors cannot answer the simplest questions. This is how these 90% live; from client to client. And they are becoming less and less.
How to start
How to become a real estate agent where to start is a concern for those who are serious about achieving success. And if you are a beginner and have not been involved in real estate before, it is best to get a job in a serious company. First, it will generate more customer confidence. Secondly, experience is gained as quickly as possible.
Gain experience in a serious real estate agency
In a real estate agency, newcomers are taught only basic knowledge, given minimal recommendations. And that's all. Then each employee works by himself. Someone does better, someone worse. But no one can do without mistakes. Hence, most clients have a negative attitude towards realtors, that they do nothing, do not know anything, and take money for nothing.
Becoming a successful real estate agent should be your first priority, not making money. And money, and everything else will come over time, when your experience and great desire will help you create a vast base of your own clients.
And for this there is a very good option. Having settled in an agency, having completed a minimum training course, choose the best realtor and ask him to become your mentor. The offer must be mutually beneficial. You get training, advice, supervision. He gets, for example, half of your commission on the first three or four trades. Yes, you will lose half of your profit, but you will gain the experience and practical knowledge you need so much. And it's worth a lot.
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Two ways to do business
You need to choose which of the ways you would like to do.
- Own real estate agency... Set a goal; recruit experienced agents; gain connections, experience. And all this is not for the sake of a one-time profit, but for the prosperity and success of your business.
- Private practice... The most difficult option. But take your time, choosing this method, take up the newspaper with ads. This type of business is related to property and finance. Therefore, first of all, spend your time studying the regulations, regulations that clarify the procedure for conducting real estate transactions.
To become a good realtor, which are very much appreciated today, you need to know all the nuances of this business, all its underwater currents.
Choose an experienced mentor
Do not tackle all areas of activity at once, it will be much more difficult to achieve success. Choose what you will do for the first time: renting or selling apartments, selling country houses or commercial real estate. With the acquisition of the necessary experience, your activity will expand.
Independent work
The real estate business does not always provide an opportunity to make money right away, and in the beginning there will be only expenses. You will need to register as an individual entrepreneur. At first, it is not necessary to rent an office; meetings with clients are also held in a cafe. And after the first earnings, you can rent a small room, preferably in the central part of the city, furnish the office with the necessary furniture and office equipment.
- ads free newspapers;
- flyers at stops and entrances;
- your site, where indicate your data, services offered, prices for each of them.
Find ads you need in newspapers, choose the best way and make a call offering your services.
Required knowledge and skills
To be a professional realtor means to be able to negotiate and consult, search and find clients, collect documents, conclude contracts, conduct market analysis. Self-study is necessary, but it takes too long. Therefore, take special seminars and courses teaching property management.
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All information received from the client is confidential and you have no right to disclose it. But there are cases when this is possible: an appropriate court decision, a request from state bodies, the client knowingly violates the law.
Appearance is very important for a realtor
Watch your appearance. Must have in your wardrobe business suits... Customers trust tidy people more. It is advisable to take psychological seminars. You will learn how to communicate with people, be able to easily establish contact with them and be convincing in your proposals.
- If you have an office, try to be there more often... Communication with customers is only friendly and welcoming.
- Compulsory self-educatione. Constantly monitor changes in legislation, study special literature.
- Learn to communicate with people... Memorize and fulfill all their requirements.
- Convince your client that the best real estate agent is you.
- Do your job well to the end... And then satisfied customers will contact you again and recommend you to their friends.
- When negotiating with a client, explain in detail the most important points mutual cooperation, consult on legislative issues. When concluding a contract, and this is a prerequisite, indicate in it the rights and obligations of both the client and yours. Also specify the point of payment for your activity in the contract. Usually this is five percent of the contract amount.
When the contract is concluded, offer several options that suit the client's requirements. Your job will be considered complete when the client sells or purchases the property. When the option is selected, you accompany the entire transaction, collecting and registering all required documents before signing the sales contract.
The profession of a realtor has its own specifics. According to statistics, out of every ten people who started training after 3 months, no more than five people will remain. Six months later, only three. And only one in three will be able to earn more than the average salary. But on the other hand, the income will allow him to acquire his own housing in the future.
The Internet and SMS are full of ads like "Get a valuable profession and start earning from $ 2,000 a month" or "Earn your own apartment in 2 years." Let's try to figure out how true such reviews about the work of a realtor are.
What's alarming?
Training of realtors from scratch is offered free of charge, which always appeals to the consumer. Its term is indicated equal to one and a half to two weeks - it is somehow undignified for the formation of a specialist with such a decent future earnings. For comparison, they have been studying law for 5 years at a university. If you enroll on a paid basis in a serious law university, then the amount spent for the entire period of study will be no less than 1,000,000 rubles. Then a certified lawyer will be able to receive an average salary of 40-50 thousand rubles.
A simple arithmetic calculation makes it possible to establish that the money invested in training will pay off no earlier than two or two and a half years of hard work. Only after that can we talk about net income. To earn more than $ 2,000 monthly, a lawyer will have to work hard. Why does a pass to the realtor profession seem so relatively affordable? Let's try to figure it out.
How to become a real estate specialist?
What exactly needs to be done to take place in this profession? How to become a realtor? First of all - get a job in one of the promising real estate companies (having successfully passed an interview in it). Maximum honesty and openness is recommended. Do not try to mislead prospective employers about past successes and existing professional qualities. Such deception will sooner or later be revealed.
Each agency trains its employees differently. How do you know how successful a particular technique is? Pay attention to the statistics: a company that has existed for several years and has trained a serious number of specialists is likely to offer you really relevant information.
Often, training is carried out simultaneously with work, that is, the theoretical knowledge gained is immediately applied in practice. The main difficulty here is to learn how to present the obtained legal and other information in a language accessible to clients. The actual real estate salesman has continued continuously throughout his career. Of course, most of the techniques and technologies can be found in magazines and the Internet. But without practicing them in real transactions with clients, it's better not to dream of success.
Getting started ...
The first shock for a novice realtor, as a rule, is a "sudden" discovery - he is not the only one here. On the endless field of services for the sale of real estate, a lot of people work, and all of them are competitors. Why is this profession so attractive?
The "golden" time for real estate agents was 2007-2008. At this time, housing was rapidly growing in value, a mortgage loan from a bank could be obtained without problems, the services of a realtor were appreciated and a stable opinion was formed about the easy and quick earnings of a representative of this profession. A lot of those who have not found themselves in other spheres of activity came to it.
But with the onset of the crisis of 2008-2009, prices fell sharply, it became much more difficult to look for buyers and, as a result, there was an outflow of personnel from the profession. Reviews about the work of a realtor acquired a negative connotation. However, experts believe that even today a capable agent can earn more than representatives of a number of other professions.
The problem of the majority of those who have come to this sphere is that, dreaming of serious earnings, people are actually not ready to invest their own energy and time in adequate proportions. And without such investments, it will not work to achieve a level of serious income and stay on it.
Where do realtors come from?
This profession is not one of those that one prepares for since childhood. Few people spend years pondering how to become a realtor. So far, almost everyone who got here is random people. Successful agents include former representatives of a wide variety of industries and specialties. Someone was pushed to this by life circumstances. Others were interested in the process of working as a real estate specialist. At least 20% of current professional agents were initially motivated by the desire to solve their own housing issues.
When the market economy was in its infancy (in the early nineties), each real estate agent was by definition a pioneer. There were not many reviews about the work of a realtor. The subtleties of the profession were comprehended exclusively by experience. In the same way, you came to understand how suitable this work is for you.
The real estate market is more civilized and predictable these days, but the dropout rate is not decreasing. Why are so many not doing this job? You can understand this by understanding the essence of the profession and identifying the main mistakes that most beginners make.
On the problems of novice agents
We will not now talk about obvious irresponsibility, unprofessionalism or unnecessarily low communication skills - with these qualities of success can not be achieved anywhere. According to experts, the main mistake of newcomers is the lack of desire to "dig" - to understand the most important fundamentals of the realtor's profession. A significant number of agents are poorly aware that their most important commodity is personal time.
The person hiring a realtor instructs him to decide specific taskrequiring certain time and energy costs. The success of the first meeting with a client depends on a well-structured conversation. An agent who has taken an aggressive and hostile stance "First we sign a contract, then we start working" usually remains alone.
As experienced and successful specialists testify, you have to spend time not only on the direct services of a realtor. Housing operations for the majority of the population are associated with many personal circumstances, sometimes very dramatic. The agent is obliged to temporarily become a confidant and advisor for his own client. People on a subconscious level expect not only formal support of the transaction, but also emotional support. Customer reviews of realtors are often largely "tied" to the so-called human factor.
What is important
Thus, a professional realtor is obliged to combine a considerable number of skills and abilities - knowledge of the market, the subtleties of legislation, the ability to promote the interests of clients in the necessary instances, the ability to promptly collect and execute required documents... At the same time, such an agent is a good psychologist, ready to listen to complaints, for example, about an unfair division of real estate, etc. Smart and far-sighted realtors will never refuse a client a half-hour conversation on the phone with words of consolation, even if it is not at all on time. Those who are categorically not ready to spend their time in this way are unlikely to succeed in becoming true. In any case, he will not see valuable recommendations from clients.
This kind of customer focus should not be confused with basic spinelessness. Soft and indecisive, following the lead of others, there is nothing to do in this profession. The agent is tested from all sides - by distrust, anxiety, and sometimes direct aggression. People trying to complete a real estate transaction are often gripped by anxiety, sometimes with no real basis. The task of a professional realtor in this case is to show confidence and sometimes toughness, to calm down the owners and take on the role of a leader.
How disillusioned with the profession
The job can sometimes seem deceivingly simple. The situation with the real estate market is changing on the fly. At times, sales can be obtained easily, and a person mistakenly believes that this work is almost "free". At the same time, reviews about the work of a realtor are the most enthusiastic. But with a change in the environment, tougher competition in the agent market, it turns out that most are unable to cope with the new rules of the game. After the crisis, the fight goes on for each client. They run after them, they are persuaded, sometimes even inappropriate behavior is tolerated.
Another reason why relations with the real estate profession do not develop is a lack of patience. Not everyone is able to wait for the declared income. The remuneration of the realtor of a large agency, as a rule, ranges from 15 to 40% of the commission paid by the client. The minimum percentage is assigned to beginners. Among other things, due to the lack of experience, they are unable to complete a large number of transactions, respectively, the level of income remains low.
Most agencies do not have a fixed salary - realtors work exclusively for interest. Somewhere there is a fixed salary, but it amounts to a rather ridiculous amount. The first transaction can rightfully be called the most difficult. A person is overwhelmed with information and his own emotions. Experience is completely absent. The company will pay a realtor without experience the minimum remuneration - 10-15% of the income brought. Thus, the first three to four months of hard work, by definition, turn out to be "lean", which is very annoying for newbie realtors.
Be patient...
According to experts, the average time to the first transaction (we are talking about the secondary market) is 3-6 months. At the same time, people are usually determined with their preferences (whether the chosen profession is suitable or not), usually in six months or a year. In this area, the main indicators of success are the number of transactions and, accordingly, the realtor's earnings in monetary terms.
Experienced agents claim that in the sale of the same secondary real estate, it is possible, "unrolling", to carry out from 2 to 3 transactions every month. At least one of them will turn out to be difficult (the agent conducts it from the very beginning until the conclusion of the contract), in other transactions his role is support. If such a specialist works for himself, he has a chance to earn about 150 thousand rubles a month. As an employee of the agency, he will receive much less income.
According to professionals, the highest earnings are for those specialists who are capable of conducting complex, sometimes conflicting negotiations. The most successful agents are capable of earning from 200 to 250 thousand rubles a month (on average), but such successful professionals in the total mass - no more than 5-7%.
What you should be prepared for
Realtors have long been known to feed their feet. Indeed, you have to run a lot to sell any object. First, an ad is given, then a buyer is looked for, numerous views are carried out (most of which lead nowhere). And only when the deal is prepared, a new stage begins - running through the courts.
"Turning on your legs" to the fullest, you can make good money. The amount of commission charged from the client depends on the level of complexity of the sale of the object exposed to it. If the seller-owner's demand is to sell the apartment in a short time, and the object, moreover, is not among the liquid ones, the agent has the right to request a larger fee.
The percentage of the realtor is also influenced by the degree of his involvement in a particular transaction - whether he leads it from the beginning to the end, or simply brings a new client to the agency. The more brokers "invest" in the process, the higher they earn.
The sales plans set by the bosses for their employees may not always be translated into reality. Compared to a realtor of a real estate agency, a private broker is able to earn an order of magnitude more - because he does not have to share with the employer. But for real success, such a lone agent cannot do without a huge client base. It would also not hurt to have your own people in the same agencies that are able to become suppliers of profitable orders.
Who is more fortunate?
"Gold" realtors are those who are engaged in the sale of luxury housing. Their commission percentage is usually higher, and the "value" of a realtor can amount to several hundred thousand dollars a month. But while business class real estate is considered a gold mine, the least profitable segment is economy class rental. This job is usually assigned to beginners. Transactions here are relatively simple, it is difficult to make mistakes, there are few serious papers to sign. But this work requires a lot of personal time, shows and running around.
Any of the real estate segments has its own specificity of sales. For example, out-of-town properties are considered the most profitable among brokers. But at the same time, selling such an object is quite laborious. A client who is going to buy housing in a cottage community is usually very picky. Most often, people save up for years to buy a house in the countryside. They approach the transaction responsibly and very attentively, unlike those who, for example, sell a city apartment inherited from their grandfather. In addition, cottages are more expensive than apartments, and people subconsciously find it more difficult to part with large sums. They bargain with confidence and require an individual approach. Sometimes only an experienced sales manager can get along with such a client.
Where can you find a job
Where exactly can a real estate agent work? As mentioned above, in addition to private practice, they may be employees of real estate agencies. In addition, representatives of this profession can be found in an investment company or any organization whose activities are related to real estate transactions.
Let's list the main responsibilities of realtors:
- Collect information about real estate for sale or lease.
- Study the housing market, find out the demand for specific categories.
- Negotiate on behalf of clients for the purchase, sale or rental of real estate.
- Monitor sites where advertisements for such deals can be posted.
- Register possible offers from potential customers.
- Look for buyers for specific properties.
- In the same way, select tenants for certain properties.
- To acquaint clients with the bank of offers with the selection of the most suitable and profitable options for them.
- Conclude contracts with homeowners and handle transactions for all real estate transactions.
- Advise your clients on all issues possible during the process.
- Protect the interests of clients, store the documents transferred for the transaction, ensure the confidentiality of data and their complete safety.
- Draw up reports on all the work done.
Let's talk about the benefits of the profession
First of all, it is in a free work schedule. The realtor can work in the afternoon or in the evenings. After all, most of the meetings with clients are scheduled after 17-18 hours. Often for this reason, young mothers who are on maternity leave come into the profession. Thanks to the free schedule, they manage to plan the day taking into account the needs of both family and work.
Another undoubted plus is the absence of a "ceiling" for the salary that your employer assigns to you. After all, any boss is able to find the right argument and not pay you your legitimate money. Here you are your own boss and your income is in direct proportion to the number of transactions concluded.
For private entrepreneurs-realtors, the opportunity to rent premises for their own office not far from home is important. In addition, many people cite the emergence of a wide circle of communication, new acquaintances and contacts as an advantage. There are no age restrictions in this profession. Even a pensioner will be able to earn money in this area if he is energetic and literate enough.
Work implies a constant growth of professionalism in the chosen field, that is, the agent has something to strive for and where to develop. There are all kinds of advanced training courses, and the experience gained is almost invaluable. A specialist in almost any field can be retrained as a realtor.
What are the disadvantages?
First of all, there is no fixed salary. Another big disadvantage is the significant difficulties in finding clients. Sometimes this requires a truly tremendous effort. Also, as already mentioned, the lack of quick earnings, especially in the first months of work. Often, a realtor complains about the negative attitude of clients who suspect him of deception and selfish intentions. Many are strained by the lack of an entry in the work book.
The main thing to strive for is to overcome the first most difficult six months in this profession. Over time, the contact database grows, the number of customers increases and deals and sometimes begin to "come into hands" themselves.
Where to find a realtor courses for free
Where are they trained for realtors? Sales professionals need theoretical training. What are the educational requirements for them? It is possible to get this profession at a university, but not everyone can afford a higher education. There are a number of reasons for this, mainly due to lack of time or money. In addition, the university diploma itself (like other qualification documents of a realtor) is not the main thing in this case. For the private practice of an agent, it is practically not useful. The same applies to college education.
Distance learning in the same college, technical school or university can be a good option. As a result of it, you receive a diploma, while saving a significant amount of time and money.
An alternative option is to take courses for a realtor for free with the chosen agency. As already mentioned, most of them organize such training on their own. Successful candidates are employed by themselves.
Another possibility is to sign up for courses or participate in trainings and seminars conducted by companies and corporations whose field of activity is real estate transactions. Most often, the teachers of such seminars are professionals in their field, who have already achieved certain success in this area. The courses are held by them to train newcomers and at the same time improve the qualifications of their own employees.
Most of these seminars and trainings are paid, which give a certificate of acquired qualifications based on the results of passing. Mastering the profession is also possible in the training center, where you will be given a certificate of conferring the profession of a realtor or real estate agent.
Let us repeat once again - the main thing in the work of a specialist in this field is not the prestige of the "crusts", but real success in practical activity, which makes it possible to speak of an employee as a true professional in his field.
What is required of the agent first of all
What skills and professional qualities must a successful realtor have? A real estate agent is a versatile personality. He combines the profession of a lawyer (solves a lot of legal issues arising in connection with the competent execution of documents for transactions), an economist (understands the relationship between supply and demand in the housing market, predicts the rate of growth in housing prices), a psychologist (finds with clients mutual language, is guided by the needs of specific people, knows how to convince and defend their own positions), an advertiser (knows how to sell the desired object to a specific buyer, makes up exclusive ads, understands the types of advertising in accordance with the audience).
Additional, but quite important skills include skills in handling modern computer programs, as well as with office equipment (scanner, fax, printer), as well as knowledge of a foreign language or two, and the status of a motorist, coupled with the presence of a car.
Who is this profession suitable for?
What about the personality traits a real estate agent needs? As in any work, we are primarily talking about organization and responsibility, dedication and the ability to quickly resolve emerging issues. In addition, good upbringing, communication skills and high stress resistance are extremely important for a realtor. Persistence is also an essential quality, the main thing is not to go too far. In addition, this profession implies a certain degree of creativity - after all, sometimes only a creative approach helps to solve professional problems.
What about a career in this profession? Career growth here is a direct consequence of ambition and aspirations. There are no promotions as such. Rather, we can talk about a "horizontal" career associated with personal, professional, financial growth and building a reputation in the relevant circles.
What is the Russian Guild of Realtors?
In 1992, a national organization was created that brought together members of the real estate market professionals. It was named the Russian Guild of Realtors. About 1200 companies entered it. RGR calls its main task the development of the real estate market in our country in a civilized form. All its members in their own activities are obliged to be guided by the code of ethics and professional standards.
Among the tasks of the RGR is the development of legislative acts, the content of which is the regulation of the real estate market. Its members - agents and brokers - are listed in the Federal Register of certified real estate specialists RGR. This register unites the entire set of certified companies, as well as certified brokers and private realtors in Russia with their contact details and a database of offers.
On the official website of the RGR, in addition to information about the proposed real estate with displays on the map, you can find analytical materials and a lot of useful information.
